Browsing Brage NIH by Author "Eskerud, Line"
Now showing items 1-1 of 1
-
Brand creation in international recurring sports events
Parent, Milena; Eskerud, Line; Hanstad, Dag Vidar (Journal article; Peer reviewed, 2012-05)Although recurring sports events are held more frequently and by a larger number of cities than one-off events, little research has examined the branding process within recurring events. This paper addresses this gap by ...