Markedsdynamikk som pedagogisk diskurs i høgskolesystemet
Peer reviewed, Journal article
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Date
2009-12Metadata
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Original version
Nordisk pedagogik. 2009, 29(4), 355-368Abstract
In the context of the significant
ideological and structural changes
brought about by the 2003
«Quality reform» of the Norwegian
higher education system, this
paper illuminates how market
dynamics and discourses of marketization
contribute to the configurations
of deregulated, local
bachelor degrees in the field of
sport studies and physical education
teacher education underpinned
by the European Credit
Transfer System. Using Bernstein’s
conceptual framework of pedagogical
discourse, the article
explores the communication
about content in credits and
degrees in order to meet customers,
trends and interests in the
market. Through critical discourse
analysis of educational texts from
four regional university college’
websites, the paper unveils how
the promotional discourses and
values of liberal individualism hold
a strong position within the pedagogical
discourse underpinning
constructions of local credits and
programs of study in sports, outdoor
pursuits and physical education
teacher education.
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