• Brand creation in international recurring sports events 

      Parent, Milena; Eskerud, Line; Hanstad, Dag Vidar (Journal article; Peer reviewed, 2012-05)
      Although recurring sports events are held more frequently and by a larger number of cities than one-off events, little research has examined the branding process within recurring events. This paper addresses this gap by ...
    • The sustainability of the Youth Olympic Games: Stakeholder networks and institutional perspectives 

      Parent, Milena; Kristiansen, Elsa; Skille, Eivind Å.; Hanstad, Dag Vidar (Journal article; Peer reviewed, 2013-04-02)
      This paper explored the Youth Olympic Games’ (YOG) potential sustainability (survival and success) through an analysis of how actors exert various forms of pressure on the YOG. Given the impact of the Olympic Games and ...
    • The Youth Olympic Games: the best of the Olympics or a poor copy? 

      Hanstad, Dag Vidar; Parent, Milena; Kristiansen, Elsa (Journal article; Peer reviewed, 2013-04-04)
      This paper explores the new event in the Olympic Movement, the Youth Olympic Games (YOG) in Innsbruck, Austria, in 2012, and examines the similarities and differences between the winter editions of the YOG and the Olympic ...
    • ‘We can do it’: Community, resistance, social solidarity, and long-term volunteering at a sport event 

      Kristiansen, Elsa; Skirstad, Berit; Parent, Milena; Waddington, Ivan (Journal article; Peer reviewed, 2014-07-06)
      Much research on volunteers has focused on who the volunteers are, and what motivates them on an individual level. This study, however, aims to contextualize the long-term commitment found in a whole community of volunteers ...