Beyond planning: the implementation of a worksite health promotional scheme
Journal article, Peer reviewed
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http://hdl.handle.net/11250/170893Utgivelsesdato
2012-05Metadata
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Originalversjon
Nordic Journal of Working Life Studies. 2012, 2(2), 51-70Sammendrag
The aim of this article is to provide insight into how the presence of diverging organizational logics
influences the outcome of worksite health promotion projects. The study is based on a one-year
qualitative single-case study of the implementation of a health promotional physical exercise program
in a transnational transport and logistics company based in Norway. While the program that
was implemented was based on dominant logics in Norway, i.e., the emphasis on worker participation
and influence, the organizational logics of the transport company defined company–worker
relationships in other terms. We found that the logic of a highly specialized work organization that
combined strict work distribution with a set of narrowly1 defined work tasks contradicted the logic
that underpinned the health promotional program, and that this contradiction is an important
reason why the initiative failed. We therefore conclude that in implementing health promotion
projects at the workplace, there is a need to observe the relationship between logics related both
to the project and to the organization.
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