Sport management in Norway: Present and future trends: New age of Sport Management Education in Europe (NASME) - a research project under the Erasmus+ Programme
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Being the leading institution of higher education for providing sport management education in Norway, the Norwegian School of Sport Sciences strives to make our study programs as relevant and applicable as possible for our students. We have been successful when our students find relevant and inspiring jobs. In order to further develop curricula, we took part in the EU funded Erasmus+ project New Age in Sport Management Education (NASME) together with eight other European countries. This report is about Norway. Recommendation for sport management curriculum at higher education instititions: A predecessing study among European countries from 2006 stated that “(a)ll 120 ECTS credits must be sport management studies or closely sport management studies or subjects in the Curriculum for Master in sport management” in order to have highest relevance to students and the labour market (AEHSIS, 2006, p. 194). For the Norwegian School of Sport Sciences this means that the course selection at the Master’s level has to be increased and include more sport management topics. At the Bachelor’s level, we recommend a wide spectre of sport management topics; however, courses such as sport marketing and digital communication will have increased attention in the curriculum. Internship is considered increasingly important by the industry, and in the future a more applied Master’s program in sport management is considered as well as a scholarly track. An international approach that includes foreign students and professors is recommended. We hope you will find this an interesting read.