Blar i Brage NIH på forfatter "Eide, Åse-Line Dysvik"
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A stakeholder perspective on the value co-creation of the Youth Olympic Games brand: a qualitative case study in a Norwegian context
Eide, Åse-Line Dysvik (Master thesis, 2014)The purpose with this case study research has been to understand the stakeholders’ perception of the Youth Olympic Games brand (YOG), in a Norwegian context. The research was conducted from a marketing perspective using ...