Blar i Brage NIH på tidsskrift "International Journal of Sport Communication"
Viser treff 1-4 av 4
-
Communicating the athlete as a brand: an examination of LPGA star Suzann Pettersen
(Journal article; Peer reviewed, 2015-09-03)This paper explored how a renowned LPGA female golfer, Suzann Pettersen, has built and leveraged her personal brand. Utilizing the Athlete Brand Equity model (ABE) as the theoretical framework, a qualitative case study was ... -
Journalists and Olympic athletes: a Norwegian case study of ambivalent relationship
(Journal article; Peer reviewed, 2012-06)This case study explores the relationship between media and sport. More specifically, it examines the association (i.e., the contact and communication) between Norwegian journalists and athletes during the 2010 Olympic ... -
Norwegian big bang theory: production of gendered sound during team handball broadcasts
(Journal article; Peer reviewed, 2011-09)This study investigates Norwegian television commentary of men’s team handball. Five World Championship games and 5 European Championship games were recorded and all commentaries transcribed. The main focus was to ... -
“Smiles and laughs—all teeth intact”: A cultural perspective on mediated women’s handball in Norway
(Journal article; Peer reviewed, 2013-03)This article explores gendered sport communication in Norway. The data highlight Norwegian TV2’s live game commentaries of the 2009 women’s handball world championships, as well as live and studio commentary and journalistic ...