Browsing Brage NIH by Subject "marketing communications"
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Communicating the athlete as a brand: an examination of LPGA star Suzann Pettersen
(Journal article; Peer reviewed, 2015-09-03)This paper explored how a renowned LPGA female golfer, Suzann Pettersen, has built and leveraged her personal brand. Utilizing the Athlete Brand Equity model (ABE) as the theoretical framework, a qualitative case study was ...