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dc.contributor.authorSolberg, Harry Arne
dc.contributor.authorHanstad, Dag Vidar
dc.contributor.authorThøring, Thor Atle
dc.date.accessioned2010-06-09T10:53:53Z
dc.date.available2010-06-09T10:53:53Z
dc.date.issued2010-04
dc.identifierSeksjon for kultur og samfunn / Department of Cultural and Social Studies
dc.identifier.citationInternational Journal of Sports Marketing & Sponsorship. 2010, 11(3), 185-199en_US
dc.identifier.issn1464-6668
dc.identifier.urihttp://hdl.handle.net/11250/170583
dc.descriptionwww.imrpublications.comen_US
dc.description.abstractThere are indications that commercial stakeholders are reluctant to associate with sports involved in doping scandals. A survey of 925 Norwegian sports consumers supports this reluctance, showing no tolerance for pure doping substances. The majority were in favour of tough responses to athletes and sports involved in doping. Older respondents were more negative towards doping. Those who were strongly interested in sport were more willing than others to accept doping.en_US
dc.language.isoengen_US
dc.publisherInternational Marketing Reports Ltd.en_US
dc.subjectsportsen_US
dc.subjectdopingen_US
dc.subjectsponsorshipen_US
dc.subjectcorrupt practicesen_US
dc.subjectdrug useen_US
dc.subjectpublic opinion pollsen_US
dc.subjectempirical researchen_US
dc.subjectNorwegiansen_US
dc.titleDoping in elite sport – do the fans care? : public opinion on the consequences of doping scandalsen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.subject.nsiVDP::Social science: 200::Economics: 210en_US
dc.subject.nsiVDP::Social science: 200::Social science in sports: 330en_US
dc.source.pagenumber185-199en_US


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