For ‘love’ and money: a sports club’s innovative response to multiple logics
Journal article, Peer reviewed
Permanent lenke
http://hdl.handle.net/11250/170733Utgivelsesdato
2011-07Metadata
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- Artikler / Articles [2096]
Originalversjon
Journal of Sport Management. 2011, 25(4), 339-353Sammendrag
This article builds on prior theory and research on institutional logics and shows how a multisports club changes
during its organizational life from an all amateur or voluntary logic to embody multiple logics simultaneously
with different subunits being aligned with different organizational fields. The emergence of the professional
logic for elite soccer in the presence of a volunteer logic caused a change in the structure of the club whereby
all the units in the club became economically and legally autonomous. Soccer was divisionalized into soccer
for everybody and soccer for the elite. The creation of a shareholding company and the use of an investment
company which introduced the commercial logic were the next steps. This paper extends the literature by suggesting
that different and opposing institutional logics such as the amateur, the professional, and commercial
logics can coexist within a multisports club or, to put it another way, that the multisports club may belong to
several organizational fields.
Beskrivelse
© 2011 Human Kinetics, Inc.