Browsing Masteroppgaver / Master's theses by Author "Kirkesæther, Erlend"
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The link between corporations' (sponsors') motives behindsport sponsorship activities and the attractiveness characteristics of sport sponsorship objects: a comparative case study of The Norwegian association of orienteering and The Norwegian football association as sponsorship objects
Kirkesæther, Erlend (Master thesis, 2011)Sport sponsorship has grown enormously over the past 30 years. In Norway the expenditure of sponsorships was more than $US 520 million in 2009. 71% was sports sponsorships (Sponsor Insight, 2011). The growth on expenditures ...