The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Peer reviewed, Journal article
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- Artikler / Articles 
Original versionInternational Journal of Sports Marketing & Sponsorship. 2009, 10(2), 171-189
This article analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies, biathlon and cross-country skiing are used as contrasting cases. The paper concludes that the relative success of the International Biathlon Union is due to a favourable network position in relation to stakeholders. By comparison, the International Ski Federation suffers from a weak position within a dense stakeholder network.
From the journal The International Journal of Sports Marketing & Sponsorship - published by International Marketing Reports (www.imrpublications.com).