| dc.contributor.author | Solberg, Harry Arne | |
| dc.contributor.author | Hanstad, Dag Vidar | |
| dc.contributor.author | Steen-Johnsen, Kari | |
| dc.date.accessioned | 2009-03-04T10:46:04Z | |
| dc.date.issued | 2009-01 | |
| dc.identifier | Seksjon for kultur og samfunn / Department of Cultural and Social Studies | |
| dc.identifier.citation | International Journal of Sports Marketing & Sponsorship. 2009, 10(2), 171-189 | en |
| dc.identifier.issn | 1464-6668 | |
| dc.identifier.uri | http://hdl.handle.net/11250/170431 | |
| dc.description | From the journal The International Journal of Sports Marketing & Sponsorship - published by International Marketing Reports (www.imrpublications.com). | en |
| dc.description.abstract | This article analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies, biathlon and cross-country skiing are used as contrasting cases. The paper concludes that the relative success of the International Biathlon Union is due to a favourable network position in relation to stakeholders. By comparison, the International Ski Federation suffers from a weak position within a dense stakeholder network. | en |
| dc.format.extent | 168929 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | en |
| dc.publisher | International Marketing Reports | en |
| dc.subject | television broadcasting | en |
| dc.subject | sports - economic aspects | en |
| dc.subject | cross-country skiing | en |
| dc.subject | biathlon | en |
| dc.subject | television programs - rating | en |
| dc.title | The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing | en |
| dc.type | Peer reviewed | en |
| dc.type | Journal article | en |
| dc.subject.nsi | VDP::Humanities: 000::Social science in sports: 330 | |
| dc.subject.nsi | VDP::Social science:200::Economics: 210 | |
| dc.source.pagenumber | 171-189 | en |
| dc.source.volume | 10 | en |
| dc.source.journal | International Journal of Sports Marketing & Sponsorship | en |
| dc.source.issue | 2 | en |
