Doping in elite sport – do the fans care? : public opinion on the consequences of doping scandals
Journal article, Peer reviewed
Date
2010-04Metadata
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Original version
International Journal of Sports Marketing & Sponsorship. 2010, 11(3), 185-199Abstract
There are indications that commercial stakeholders are reluctant to associate with sports involved in doping
scandals. A survey of 925 Norwegian sports consumers supports this reluctance, showing no
tolerance for pure doping substances. The majority were in favour of tough responses to athletes and
sports involved in doping. Older respondents were
more negative towards doping. Those who were strongly interested in sport were more willing than others to accept doping.
Description
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